THE MARKET
- Music is a rapidly growing market projected to double in size by 2030, driven by the rise of streaming.
- Dance music is an unclaimed genre with a young and growing global audience of 1.5bn fans
THE STRATEGY
- Motif targets IP with long-term historical track records that is culturally influential to ensure relevance in the future
- Sourcing is done using our industry experience, network, and song scouts
- Buy-and-build strategy combining dance music IP of multiple genres in one catalogue
- Active song management strategy in order to unlock hidden value
The asset class
- Music IP has rapidly become an institutionally recognised asset class
- Attractive risk/return profile resulting from long-term (70+ years) protection and limited correlation to consumer spending
